Example 1: YouTube VideosĮven though you can add a clickable URL to a YouTube video description, if that video gets embedded elsewhere, you lose a chance to capture that website traffic, unless you provide an easy custom URL link in the video itself, like this: There are certain times when you can’t add clickable URLs to your content. This was a great share by +Jenn Herman, but look at that monstrously long URL!Ī short vanity URL would’ve taken care of it, plus it would’ve given Jenn a chance to brand herself while still promoting others ( an incredibly great technique to make yourself more visible to other bloggers). Custom Short URLs Make Long URLs Look Better What would I have to do to get me one of those – reinvent WordPress?.Īfter reading this tutorial and learning how to set up your own custom short URL, you’ll feel like a big wig too. The very first time I spotted a vanity URL was years back on Matt Mullenweg’s blog (he’s the founder of WordPress, in case you didn’t know.)īack then, I had no idea what that type of URL was called, let alone that I could have one as well. No wonder people call them “ vanity URLs”… So what’s the point of having a custom short URL? Custom Short URLs Make You Look Like ‘the Big Leagues’
It certainly takes a bit of creativity to come up with a great vanity URL, but it’s well worth it in the long run. Here are just a few examples of vanity URLs – from big news outlets to restaurants to blogs: and be used in place of traditional longer URLs. A vanity URLis a short URL or domain name, created to brand a certain website, product, person, etc.
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